New markets for double deck trailers and volume-efficient transport do not emerge by themselves. In Chile, Hernan from Pallet Logistics shows exactly what that process looks like. It starts with education. Drivers are trained in new loading and driving techniques. Customers demonstrate how volume-efficient loading transforms the supply chain. Planning processes are reorganized around transport efficiency. Adjusting expectations about what is possible with the same fleet.

The Chilean logistics market is unfamiliar with the concept of double deck transport. There is no demand. No frame of reference. No foundation to build on. So the first step is not to sell, but to explain. Demonstrate why 60% more volume per trip has an impact on total cost of ownership. Prove that CO2 reduction per pallet and fleet optimization go hand in hand. That takes time. Investment. Patience.

But step by step, adoption is beginning. "Once they know what it is, they have a very good opinion about it," says Hernan. Volume-efficient transport is shifting from unknown to standard. From pioneering work to an accepted solution for sustainable freight transport.

Chile today. The blueprint for tomorrow.