Introducing Double Deck Trailers into New Markets: From Unfamiliar to Industry Standard

New markets for Double Deck trailers are cultivated through education, not merely sales. In Chili, Hernan demonstrates this approach: training drivers, showcasing to clients, restructuring processes, and transforming volume-efficient transport from an unfamiliar concept into a standard practice.

New markets for Double Deck trailers and volume-efficient transport do not emerge spontaneously. In Chile, Hernan of Pallet Logistics demonstrates precisely how this process unfolds. It commences with education: training drivers in novel loading and driving techniques, showing clients how volume-efficient loading transforms the supply chain, restructuring planning processes around transport efficiency, and recalibrating expectations regarding the potential of the existing fleet.

The Chilean logistics market is unfamiliar with the concept of Double Deck transport. There is no demand, no frame of reference, and no established foundation. Consequently, the initial step is not sales, but explanation: demonstrating why a 60% increase in volume per trip impacts the Total Cost of Ownership, and proving that CO2 reduction per pallet and fleet optimization are synergistic. This requires time, investment, and patience.

However, adoption is gradually commencing. “Once they know what it is, they have a very good opinion about it,” states Hernan. Volume-efficient transport is transitioning from an unknown concept to a standard practice, evolving from a pioneering effort into an accepted solution for sustainable freight transport.

Chile today: A blueprint for tomorrow.

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